Streaming Price Increases in 2026: Every Hike, Tracked
Quick answer
Nine streaming and music services have raised US prices in 2026 as of August 28: most recently Apple TV+ ($12.99 to $14.99 on August 28), Peacock (August 18), and Apple Music (reported July 17). Paramount+, Spotify, Sling TV, Crunchyroll, Netflix, and YouTube Premium raised earlier in the year. The usual pattern: new subscribers pay the new price immediately, existing subscribers about a month later.
Streaming prices move in small steps, announced on quiet weekdays and applied to your account about a month later. This page keeps the record: every 2026 increase with dates, what each major service costs right now, the longer price histories, and the rights you have when a price goes up. It gets updated the same day a new hike is announced.
The 2026 price-hike log
Here is every US increase announced in 2026 so far, in order. Dates are the announcement or new-subscriber effective date; existing subscribers usually follow about a month later.
| Service | When | Old -> new (monthly) |
|---|---|---|
| Paramount+ | Jan 15, 2026 | Essential $7.99 -> $8.99; Premium $12.99 -> $13.99; Essential annual $59.99 -> $89.99 |
| Spotify | Announced Jan 15, 2026; billing from Feb | Individual $11.99 -> $12.99; Duo $16.99 -> $18.99; Family $19.99 -> $21.99; Student $5.99 -> $6.99 |
| Sling TV | Feb 2026 (existing subs Feb 20) | Blue $45.99 -> $49.99; Orange + Blue $60.99 -> $64.99; locals fees also rose in many markets |
| Crunchyroll | Feb 2026 (existing subs after Mar 4) | Fan $7.99 -> $9.99; Mega Fan $11.99 -> $13.99; Ultimate Fan $15.99 -> $17.99 |
| Netflix | Mar 26, 2026 | Standard with ads $7.99 -> $8.99; Standard $17.99 -> $19.99; Premium $24.99 -> $26.99 |
| YouTube Premium | Announced Apr 13, 2026; existing subs from June billing | Individual $13.99 -> $15.99; Family $22.99 -> $26.99; Lite $7.99 -> $8.99 |
| Apple Music | Jul 17, 2026 (reported) | Individual $10.99 -> $11.99 |
| Peacock | Aug 18, 2026 (existing subs on/after Sep 17) | Select $7.99 -> $8.99; Premium $10.99 -> $12.99; Premium Plus $16.99 -> $19.99 |
| Apple TV+ | Aug 28, 2026 | Monthly $12.99 -> $14.99; annual $99 -> $119 |
Two names people expect on this list aren't on it. Disney+ and Hulu haven't raised prices in 2026; their most recent increase was October 21, 2025, though Disney has announced a September 17, 2026 rise for ESPN plans and the ESPN-containing Trio bundles, with standalone Disney+ and the Duo bundles left out of that round. HBO Max's latest came the same day as the 2025 change. And YouTube TV held its base plan at $82.99 this year, adding cheaper genre plans ($54.99 to $71.99) instead of another hike.
For both Peacock and Apple TV+, 2026 marks the fourth increase in four years. One norm worth knowing, stated outright by Peacock: a promo price you locked in before the hike runs through the end of its promo period. The increase catches up with you at renewal.
Current streaming prices
What the major services cost right now. All prices are US and current as of September 5, 2026; figures are monthly unless a year is named. Fubo is missing on purpose: no 2026 price for it held up at verification, and a stale number helps nobody.
| Service | Current price |
|---|---|
| Netflix | $8.99 with ads; $19.99 Standard; $26.99 Premium |
| Hulu | $11.99 with ads; $18.99 no ads |
| Disney+ | $11.99 Basic with ads; $18.99 Premium |
| HBO Max | $10.99 with ads; $18.49 Standard; $22.99 Premium |
| Peacock | $8.99 Select; $12.99 Premium; $19.99 Premium Plus |
| Paramount+ | $8.99 Essential; $13.99 Premium with Showtime |
| Apple TV+ | $14.99 monthly; $119 a year |
| Prime Video | $8.99 standalone with ads; Prime members pay +$2.99 to remove ads |
| YouTube TV | $82.99 Base; genre plans $54.99 to $71.99 |
| YouTube Premium | $15.99 Individual; $26.99 Family |
| Spotify | $12.99 Individual; $21.99 Family |
| Apple Music | $11.99 Individual; $19.99 Family; $6.99 Student |
| Sling TV | $49.99 Blue; $64.99 Orange + Blue (locals fees vary by market) |
| Crunchyroll | $9.99 Fan; $13.99 Mega Fan; $17.99 Ultimate Fan |
Timing note: Peacock's new prices reach existing subscribers at billing on or after September 17, 2026, and Apple TV+ gave existing subscribers about 30 days' notice from August 28. If you subscribed before those dates, your next statement may still show the old number, once.
The long view: Netflix, YouTube TV, and Spotify
Zoom out and the pattern is compounding: small steps every year or two that add up to far more than any single announcement suggested. Three histories tell it.
Netflix price increase history (Standard plan)
| When | Standard price |
|---|---|
| Jan 2019 | $10.99 -> $12.99 |
| Oct 2020 | $12.99 -> $13.99 |
| Jan 2022 | $13.99 -> $15.49 |
| Jan 2025 | $15.49 -> $17.99 |
| Mar 2026 | $17.99 -> $19.99 |
That's $10.99 to $19.99 since January 2019, up 82%, while Premium went from $13.99 to $26.99 over the same stretch, up 93%. No single Standard step was bigger than $2.50; five of them nearly doubled the bill.
YouTube TV price history (Base plan)
| When | Price |
|---|---|
| Feb 2017 (launch) | $35.00 |
| Mar 2018 | $40.00 |
| Apr 2019 | $49.99 |
| Jun 2020 | $64.99 |
| Mar 2023 | $72.99 |
| Dec 2024 | $82.99 |
| Aug 2026 | $82.99 (held; cheaper genre plans added) |
From $35.00 at launch to $82.99 is a 137% climb in under eight years. In 2026 the base price finally held, and the answer to price criticism was cheaper genre plans, not a rollback.
Spotify price history (Premium Individual)
| When | Price |
|---|---|
| 2011 (US launch) through Jul 2023 | $9.99 |
| Jul 2023 | $10.99 |
| Jun 2024 | $11.99 |
| Feb 2026 | $12.99 |
Twelve flat years, then three increases in 31 months, adding 30% in total. The long freeze wasn't a policy; it just hadn't ended yet.
Your rights when a price goes up
As of August 2026 there's no federal rule setting how much warning a subscription service owes you before a price increase. The concrete rights live in state law, and two states have real ones.
New York, effective November 5, 2025 (General Business Law 527 and 527-a): auto-renewal services must notify you of material changes, price included, 5 to 30 days before they take effect, through the contact channel you chose. A price increase needs your advance affirmative consent. Without it, you can cancel within 14 days of the first increased charge and get a prorated refund.
California, effective July 1, 2025 (AB 2863): services must give clear and conspicuous notice of material price or service changes, send an annual reminder that the subscription is still renewing, and let you cancel online at will if you signed up online.
Everywhere else, notice is mostly company practice rather than law. In the 2026 hikes above, the standard move was to charge new subscribers immediately and email existing subscribers roughly a month ahead; Netflix, YouTube Premium, and Apple TV+ all did versions of this.
What to do about a hike
A price increase is a decision point someone else scheduled for you, with about a month between the announcement and your first bigger charge. Four calm options, in the order worth checking:
- Keep it, on purpose. If you watch weekly, $2.00 more may still be fine. The only bad outcome is paying the new price without ever deciding to.
- Drop to the ads tier. The gap is real money now: Netflix with ads is $8.99 against $19.99 for ad-free Standard, $11.00 a month apart. HBO Max with ads is $10.99 against $18.49. Check the ads tier's fine print for the titles and features you care about before switching.
- Pause instead of canceling. Some services offer a pause option on the account page. Worth checking before you cancel outright.
- Rotate. Cancel now, come back when there's a season you want, ideally on a promo. Our streaming deals guide covers when the real discounts land and the lock-in math.
If canceling is the move, the general method and your state-by-state rights are in how to cancel subscriptions, with exact steps in the Peacock, Spotify, and YouTube TV guides. A hike email is also a natural moment for a five-minute subscription audit: the statement showing the new price usually shows an old subscription you'd forgotten.
A hike only costs you extra when it goes unnoticed. ReNood keeps each subscription's price and renewal date on one timeline and reminds you before the charge, so $12.99 becoming $14.99 arrives as a heads-up instead of a statement surprise. It reads the details from a screenshot or a forwarded receipt, no bank login needed.
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Update log
2026-08-28: prices verified. 2026-09-04: first published draft. 2026-09-05: Apple Music prices confirmed at apple.com; Apple TV+ annual updated to $119; Fubo row removed for want of a current price; Disney's September 17 ESPN and Trio increase noted.
This page is updated the same day a new price increase is announced; the log above shows the most recent verification date. Prices are US-market and drawn from the announcements and help pages listed under References.
FAQ
Which streaming services raised prices in 2026?
Nine so far, as of August 28, 2026: Paramount+ (January 15), Spotify (February billing), Sling TV (February), Crunchyroll (February), Netflix (March 26), YouTube Premium (announced April 13), Apple Music (reported July 17), Peacock (August 18), and Apple TV+ (August 28). Disney+, Hulu, and HBO Max have sat 2026 out so far; each last raised prices on October 21, 2025.
How much has Netflix gone up over the years?
Since January 2019, Standard has gone from $10.99 to $19.99 a month, up 82% across five increases. Premium went from $13.99 to $26.99, up 93%. The with-ads plan launched at $6.99 in November 2022 and costs $8.99 as of August 2026. The most recent increase across all plans landed March 26, 2026.
Do they have to tell me before raising my price?
It depends on your state, as of August 2026. New York requires notice 5 to 30 days before a price change plus your affirmative consent to the increase (law effective November 5, 2025). California requires clear notice of material price changes (effective July 1, 2025). Outside those two, notice is mostly company practice: in 2026, services charged new subscribers immediately and emailed existing subscribers about a month ahead.
Can I get a refund if the price went up?
In New York, sometimes. Under the law effective November 5, 2025, if a service raised your price without your advance affirmative consent, you can cancel within 14 days of the first increased charge and get a prorated refund. Outside New York there's no general refund right for a price increase; a polite request to support can still work, but it's discretionary.
This guide is educational, not financial or legal advice. Details change; check the linked sources for anything that matters to your situation.
References
- TechCrunch: https://techcrunch.com/2026/08/28/apple-tv-is-raising-its-subscription-prices-again/ (Apple TV+ $12.99 to $14.99, Aug 28, 2026)
- 9to5Mac: https://9to5mac.com/2026/08/28/apple-announces-price-increase-for-apple-tv-and-apple-one-subscriptions/ (Apple TV+ August 28, 2026 increase: monthly to $14.99, annual $99 to $119; Apple One repricing; existing-subscriber notice)
- 9to5Mac: https://9to5mac.com/2026/08/24/espn-streaming-prices-are-going-up-along-with-disney-and-hulu-bundles/ (the September 17, 2026 ESPN and Trio-bundle increases; standalone Disney+ and Duo bundles unchanged)
- TechCrunch: https://techcrunch.com/2026/08/18/peacock-is-raising-prices-across-all-of-its-streaming-plans/ (Peacock Aug 2026 tiers)
- Peacock Help: https://www.peacocktv.com/help/article/price-increase (existing-subscriber date Sep 17; promo pricing honored)
- CNBC: https://www.cnbc.com/2026/03/26/netflix-raises-prices-across-all-streaming-plans.html (Netflix March 2026 prices)
- CNBC: https://www.cnbc.com/2026/01/15/spotify-subscription-price-premium-us.html (Spotify Feb 2026 prices, incl. Student)
- CNBC: https://www.cnbc.com/2024/06/03/spotify-price-increased-again.html (Spotify June 2024 hike)
- Variety: https://variety.com/2025/tv/news/paramount-to-hike-prices-in-early-2026-1236574467/ (Paramount+ Jan 15, 2026 monthly and annual prices)
- Quartz: https://qz.com/youtube-premium-price-increase-us-2026-041326 (YouTube Premium April 2026 increase)
- Cord Cutters News: https://cordcuttersnews.com/sling-tv-is-raising-its-price-this-month/ (Sling TV Feb 2026 prices and locals fees)
- Yahoo Tech: https://tech.yahoo.com/streaming/articles/crunchyroll-increases-subscription-prices-streaming-121318474.html (Crunchyroll Feb 2026 tiers)
- Apple: https://www.apple.com/apple-music/ (current US Apple Music tiers, checked September 5, 2026: Individual $11.99, Family $19.99, Student $6.99)
- Tom's Guide: https://www.tomsguide.com/entertainment/streaming/what-streaming-costs-in-2026-the-price-of-netflix-disney-plus-max-and-more (Apple Music July 2026 increase report; 2026 price roundup)
- TechCrunch: https://techcrunch.com/2025/09/23/disney-is-raising-the-price-of-disney-hulu-subscriptions-next-month/ (Disney+ and Hulu Oct 21, 2025 prices)
- CNBC: https://www.cnbc.com/2025/10/21/hbo-max-raising-prices-all-plans.html (HBO Max Oct 21, 2025 prices)
- Deadline: https://deadline.com/feature/streaming-subscription-prices-ad-tiers-1236195912/ (Prime Video standalone and ad-removal pricing)
- Variety: https://variety.com/2024/digital/news/youtube-tv-raises-price-increase-2024-1236247063/ (YouTube TV Dec 2024 increase to $82.99)
- DealNews: https://www.dealnews.com/features/youtube-tv-subscription-cost/ (YouTube TV 2026 base held; genre plan prices)
- Android Police: https://www.androidpolice.com/youtube-tv-price-increase-history/ (YouTube TV price history since 2017)
- MovieWeb: https://movieweb.com/netflix-subscription-changes-guide/ (Netflix price history cross-check)
- Ashurst Perkins Coie: https://www.ashurstperkinscoie.com/insights/update/new-york-and-colorado-update-auto-renewing-subscription-requirements (NY GBL 527/527-a duties and 14-day refund right)
- Kilpatrick: https://ktslaw.com/en/insights/alert/2024/10/california-latest-automatic-renewal-law-amendments-take-effect-in-july-2025 (CA AB 2863 notice, reminder, and online-cancel duties)
